About Us | Nature's Prime

Our Story

Developed through the Young Enterprise Scheme (YES), Nature's Prime was founded during our final year of boarding at St Hilda's Collegiate School. Now, as university students, all four of us remain dedicated to growing the business together alongside our studies at Lincoln University, University of Otago, and The University of Sydney.

Founders of Nature's Prime, award-winning creators of New Zealand natural leather care products at the YES awards

Deeply rooted in the rural sector, we are passionate about supporting New Zealand's primary industries. Having grow up on farms, our mission is to create a product that meaningfully connects local farmers with both urban and rural consumers.

Nature's Prime Leather Restore 100ml natural leather conditioner with leather boots, belt and wool applicator.

Nature's Prime founder competing in show jumping with her horse, reflecting our passion for equestrian sport, and leather.

Sheep grazing on a New Zealand high country farm beneath snow-capped mountains, reflecting Nature's Prime's rural heritage.

Nature's Prime founder riding in NZ high country with working dogs, reflecting the rural heritage behind our natural products

Nature's Prime founder with a lamb on a New Zealand sheep farm, reflecting our rural roots and passion for farming.

Sheep being moved through New Zealand high country, reflecting Nature's Prime's rural heritage and connection to farming

ature's Prime founder hiking in Queenstown, New Zealand, reflecting our passion for nature, adventure and the outdoors.

Dairy cows grazing at sunset on a New Zealand farm, reflecting Nature's Prime's connection to farming and rural life.

Nature's Prime Leather Restore made with natural NZ ingredients including beeswax, lanolin, avocado oil and sunflower oil.

We craft innovative alternatives to traditional leather care using premium, locally sourced ingredients from New Zealand's primary industries. Our signature Leather Restore combines 100% natural New Zealand beeswax, lanolin, avocado oil, and sunflower oil. Each ingredient was meticulously chosen for its exceptional protective and restorative properties.

Achievements

- 1st place in the YES Te Arahanga Primary Industries Award 2025

- 3rd place in The Lion Foundation YES Company of the Year 2025

- YES Otago Regional Champion 2025

- YES Otago Excellence in Marketing & Sales 2025

- YES Otago Mayor's Award for Commercialisation Excellence 2025

Founders of Nature's Prime, award-winning New Zealand leather care company, at the Young Enterprise Scheme National Awards.